Why Magento Is The Best For E-commerce Websites?

There are various platforms available to develop an e-commerce website. These platforms do provide the basic functionality required for an e-commerce website.

Out of these platforms, Magento is the best for e-commerce websites and has clearly emerged as a leader and the most preferred e-commerce platforms across the globe. Want to know Why Magento Is The Best For E-commerce Websites?

The reason for being the most preferred platform for e-commerce website are manifold.

One of the most important reasons for being a leader is that Magento is built for e-commerce only. Hence it has got all the features which an e-commerce website must have.

These are the top 5 reasons Why Magento is The Best for Ecommerce Website.

1. Provides Security To Your Data And Customer Details:

The online purchase is increasing across the globe and simultaneously there is a sharp increase in cybercrime and online theft. In such situation your website must be secure.

Since your website is accepting the payments online the data capture and storing must be encrypted and must be highly secure. Magento has taken all the necessary steps to keep your website safe.

Few Magento Built-in Security Measures Taken by Magento:

(source: https://devdocs.magento.com/guides/v2.3/architecture/security_intro.html)

  • Enhanced Password Management.
  • Improved Prevention Of Cross-Site Scripting (Xss) Attacks By Making Escaped Data The Default.
  • More Flexible File System Ownership And Permissions.
  • Improved Prevention Of Clickjacking Exploits.
  • Use Of Non-Default Magento Admin URL

2. SEO Friendly Websites:

Magento provides an inbuilt functionality for SEO purpose. You can add Meta-Tags, Meta-Descriptions for each of your product from the back end of your Magento website.

Making your website more prone to get higher ranking on the search engine. It automatically generates URL for each of your product, CMS page, categories etc. which helps in indexing of all the URLs of your website.

3. Mobile-Friendly with Progressive Web App.

With ever increasing use of smart phones, it is imperative that the website must be mobile responsive and the customer must be able to place an order from his mobile.

Magento has understood this very well and have designed the platform that is easily compatible with mobile. So your e-commerce website built on Magento is highly responsive and mobile friendly.

4.  Modules, Themes and Extensions:

Keeping in mind the requirements for an e-commerce website, Magento has provided many free modules, such as Advance Reporting, Email Marketing, SEO, Order Management etc.

Ecommerce based themes are also available for Magento websites.

Let’s talk about the Magento 2 Extensions, this is where Magento has an edge over its competitors. Wide and varied range of Magento extensions are available as per your business and as per your requirements.

For example, if you are looking to allow your customers to “Magento 2 Personalize Products” then there are extensions available for this functionality.

If you are looking a functionality where your customers are placing recurrent orders for the same product and quantity then you may require a “Magento 2 Recurring and Subscription Payment” extension.

If you want your customers to first ask for a quotation before placing the order then “Magento 2 Request For Quote” extension is available.

The point here is that as per your requirement, the extensions are easily available for your Magento Website.

5. Useful To Every Business Type.

It is a myth that Magento is only for medium to large companies. Even an individual can have his e-commerce website built on Magento platform.

Magento is available in different editions.

  • Community: Free edition for an individual to small companies.
  • Cloud: Paid versions suited for small to large companies.
  • Enterprise: Paid version for large to giant companies.

So based on your business size, you can opt the Magento Edition.

There are many other reasons for which Magento is considered the best in the E-commerce Industry namely:

  • Available with different options such as Community, Cloud, and Enterprise.
  • New Tool called Business Intelligence.
  • Easy Third Party Integrations.
  • Can manage multiple websites from a single Backend.
  • A well organized and easy to use Backend.
  • Advance Reporting and analysis.
  • Email Marketing Automation.
  • Highly Scalable.
  • Optimized with Speed.
  • Inbuilt Inventory management.
  • Inbuilt Marketing Tools.

Closing Thoughts: There are many other reasons apart from the listed above and that is why Magento is the leader in e-commerce website development. Since the upgrade from Magento 1 to Magento 2, there has been a substantial increase in the usage of Magento platform.

If you are still using the old version of Magento 1, its time for you to upgrade it to Magento 2. If you are using other platforms for your e-commerce website, then think again.

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