Running an online business is not easy in the current digital competition. Whether you're running a small or large business, at some point in time, you must analyse your business and its strategies. However, billions of people are searching on Google for a variety of information. Many businesses create an account on Google My Business to gain more visibility on Google.
Google business listing(GMB) offers reliable services and options that may help businesses to rank on the google search engine results. And an interesting part of Google My Business is, it's FREE!
Additionally, GMB is the best tool to manage everything in your business and work on an effective SEO, and lead generation tool. So in our article, we are going to focus on what is google my business and the importance of Google My Business.
What is Google My Business?
Google My Business gives you the opportunity to list your business on Google, business location on Google Maps, and the ability to appear on local search result pages.
Additionally, GMB is a fantastic tool that allows you to manage, upgrade, and optimize your Business Profile on Google. So to make sense of what GMB is and how it works, we should initially ensure about what is Business Profile.
You can show significant data about your business, including the opening and shutting times in hours and dates, contact information, or website link. Just recently, Google has launched another new feature that enables you to create a post on GMB and post links to articles or updates about upcoming and incoming events.
Moreover, your GMB Profile is Google's expression for your Google business listing. Business Profiles show up in Google Maps and in the local search results of Google Search.
This is how it will appear on Google Search.
And this is how your Business Profile will appear on Google.
Making a Business Profile is exactly the same thing as adding a spot to Google Maps. Which is something that anybody can do. All that Google requires is the business name, business type, category, location, and timing.
When Google confirms that this is not a copy, they will make the Business Profile for that particular location. The GMB Profile is then open to shoppers to leave surveys, add photographs, ask queries or questions, and even respond to questions. Likewise, the GMB profile may get populated with data that Google pulls in from across the web.
Why Google My Business is Important for Business?
64% of consumers look for a business’s Google My Business page for contact information.
Most businesses are turning to GMB to increase their revenue and SEO. You can access all your information, and customise and improve your Business Profile on Google for Free. However, if you have an online business and don't have a physical store, then you can rely on Google My Business.
Increase local SEO performance
Similarly, as Google has analytics and algorithms for positioning its websites and ads, it additionally has one for ranking Business Profiles. Through your Google My Business dashboard, you can integrate keywords into your GMB Profile and perform different improvements and optimisations to help out with ranking in local results, which we will cover straightaway.
Engage with your customers
There are a lot of ways shoppers can collaborate with your GMB Profile, and you utilise your Google My Business record to engage back with your customers. You can answer questions, review responses, enable DM(Direct Message), and set up related notifications.
In fact, you can utilise Google My Business to publish updates, and posts on your Business Profile, just like you post on Facebook, Instagram, Twitter, and other social media platforms.
Add Images, Videos, and Posts on GMB
GMB allows you to add your business images and videos that can showcase your product and services to people. Many customers or people are first looking at your brand videos and images to know about your brand or services. Additionally, you can attract your user by adding your product and service updates, upcoming events, and many more via posts on Google.
Even though, this content will appear on the Google search and Google Map results. You can create a GMB post by clicking on the New Post. And write 300 words of content, title, and upload an image. You can add up to 10 images to your GMB post. Moreover, you can post images as much as you can to your GMB Profile.
Collect Reviews from your customers
If you have any desire to rank higher in search and guide results then, at that point, gather reviews. Reviews stand as certifiable signs of individuals' opinions on a business and are a key element when you want to rank higher in local searches. Not just this they also stand as friendly evidence and social proof to your genuine customers and assist them with making a decision of whether to work with you or not.
The most effective way to collect reviews is to request your customers. Search out clients who you realize what been made happy with your services and inventories. To make it more relevant and easy to gather reviews, set up a templates email yet ensure you customise it where conceivable before you send!
Highlight your Business
A Google My Business profile alone contains limited data about your business. In any case, through your Google My Business account dashboard, you can give hours, a website link, Product and pricing, product attributes, and different information that make your business extraordinary. And you will utilize your Google My Business to make alters and updates when needed.
Give answers and respond to your customer's questions
Whether positive or negative (and particularly terrible) - ensure you reply to all reviews so your audience knows you don't joke around about them and their involvement in your business. And this will assist different customers with building trust in you as a brand. Recognise and thank those who leave a decent review as it shows a degree of commitment at the post-buy stage.
And then you can utilise your reviews as a chance to get better as a business; realise what individuals like and what they could have done without and improve it. Reviews are important and valuable information to a business.
Get Started with Google My Business
Now that you all have understood everything about what Google My Business is, the way it works, and how to utilise it, you can now see that utilizing this free tool isn't simply smart for local promotions and marketing yet very important.
The benefits of google my business are listed and other you will get to know when you will use it in real. Make your Google My Business account ready now so your Business Profile can dominate your rivals and draw in additional customers on the world's most well-known search engine.
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