Starting an eCommerce firm demands a lot of effort, investments, analysis, market research, and many more. But in the end these all efforts will give you success as an output. However, thanking a customer for using your service is also a kind gesture of being polite and making a customer feel special. You can also thank your customer for different reasons. Keeping your customer engaged with your brand is one of the most important things. And that can do it right after the sales. Therefore, we have listed here a few points for mastering your eCommerce thank you page.
Before moving ahead let's see some important elements of any eCommerce thank you page. It is important to add a few fundamental information to your eCommerce Thank you page.
• Order Confirmation or the purpose of saying "Thank you" Message.
• If the thank you is about an order then add order details including the order number, description, size, price, quantity, etc.
• Add a tracking number so that customer can track their order along with the delivery and pickup details.
• Add the contact details or support details so that customers can easily reach out to you in case of any queries.
Way to Mastering your eCommerce Thank You Page
Thank you page can be more attractive and engaging by just adding a few things to it. But it is also essential to understand what are those things that are why we have today listed various but most important ways to master your eCommerce thank you page.
Discount coupons
While adding a basic message of thank you page you can add a discount coupon to allow your customer to make another order to grab the deal. Research says that most visitors make unplanned purchases as a result of getting a discount. People are always looking for a reason to purchase the product and a discount is that reason. Invite your customer to make another purchase by offering them a discount with your thank you page. This will result in improving your repeat purchase rate and converting your visitor into a permanent customer. However, place an expiry date of a discount offer to make it more effective.
Relevant product
Adding a relevant product is no more a new approach. Amazon, Flipkart, eBay, and other famous brands are already doing it. Understand your customer, their needs, and their interests. Depending on that give them some related product suggestions that customers may like and can make purchases. Customer engagement is always important for any brand. Thank you page is the best way to make your customer get excited about your offers and other products. It may generate a lead for you. Therefore, make your thank you page more interesting by adding some related product videos, images, blog posts, infographics, etc.
Personalized options
Sometimes customers demand to add some personal touch to the product like adding a name, gifting a product as per their need, and so on. These efforts of a brand can make customers feel special and treated well enough. Add these personalized suggestions to your thank you page more eye-catchy. Insert personalized product suggestions based on customers' likes and dislikes. However, this may lead you to encourage your customer to get back to you again and again.
Newsletter subscription
Offering a newsletter subscription can open ups new ways to engage with your visitors. However, research says that more than 60% of customers make a purchase by email suggestion. When customers get attracted to your brand, they would like to know more about it. Ask your customers to subscribe to your newsletter with a Thank you page to get the latest update on the brand. Additionally, inform your customer benefits of email subscription-like ongoing offers, exclusive discounts, etc. Convince your customer to sign up for your newsletter subscription by adding an option to thank you page.
Website Navigation
Make sure your customer can easily navigate to your website from your thank you page. Adding a basic and relevant message to the thank you page is an essential thing. But when you are adding a link to different pages ensure that you are adding a right and working link so that customers can reach out to the exact content that you may want. However, add your website link and add your contact details so that customers can easily contact you in case of any queries.
Social Media Engagement
Invite your customers to connect with your brand via social media. However, thank you page is the best way to promote your social media. This is how you can get more followers to your social media pages and you can keep your customer updated with all your latest updates. Social Media engagement of a customer is also another level of brand loyalty. It may improve the relationship between you and your customer. Moreover, adding these social media pages to Thank you page can give a customer a chance to share their purchase on their social media. So that their followers and friends can be aware of your brand.
Review Request
When you are seeking something online or offline, customer feedback is a must for any type of business. Even though customers say that they would be happy to pay more in return to get a product as per their need. This indicates that customers are getting better service or product experience. Thank you page is the right way to ask a customer for a product review. By getting reviews you can have a clear idea about your product and if you find anything wrong or dissatisfying, then you can change or replace that fault.
A/B Testing of your Thank You Page
A/B testing is the most useful method to check what customer likes and what does not. But it brings you the best result that's for sure. While improving your Thank You page in different listed ways, you should keep trying A/B testing for your thank you page. Then optimize it and check which is getting the high response. Include the headline, CTA, actual message, discount, and so on to your A/B testing thank you pages.
Wrapping Up
The above-listed ways can be helpful in mastering your eCommerce thank you page for sure. Moreover, an interesting, attractive, eye-catchy, and well-structured thank you page is a great way to make your customers purchase from your store repeatedly. Starting from offering a discount to adding social media and so on, then thank you page can be helpful to involve your customers in your brand. Design your Thank You page to get higher customer engagement towards your business and increase your sales faster.
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