Online businesses are growing so immensely in the current scenario. Ecommerce stores are at the first rank in this race. Being a digital part is not easy at all to bit the high competition. Therefore, most marketers and eCommerce store owners are actively adding value to their eCommerce stores to make them more functional and productive. For an online business, nothing is more important than online shopping. That is why each eCommerce business owner is trying to identify its core values and implement them in its stores. Magento is the best eCommerce store that we all know. But, how about those eCommerce trends that add value to your Magento 2 store.
Ecommerce trends that add value to your Magento 2 store
There are many different eCommerce trends that can add value to your Magento 2 store. So here we have listed the top of them.
Artificial Intelligence
AI is now used by most eCommerce stores to serve their customer the best service. Furthermore, AI has taken over digital marketing for so long. However, the biggest eCommerce brands like Amazon and Flipkart are also implementing AI technology effectively. Chatbots are the best example of AI and its usage. These AI bots identify visitors' behavior and their needs and according to that, they serve them the best. However, bots are designed and developed to analyze business growth. Using Artificial Intelligence, eCommerce shops can offer a much faster than usual and better customer experience.
Additionally, these bots are also useful in increasing the customer response and quality of customer interaction. Enhance your Magento 2 store with these AI bots to increase sales and make the customer experience much more effective. Allow your customers to get a personalized shopping experience with Artificial Intelligence.
Voice search
"According to research, 58% of visitors have used voice search to find local business information"
Voice search is no more a new term now. People are using voice search from edges. However, some people are using Siri, Google, Alexa, and other bots just for their voice functionality. Therefore, the demand for voice search is massively increasing because it is the most convenient and quick way to search anything. Somehow, most people are using voice searches instead of text searches. That is why Magento 2 store owners should understand that their audience will prefer voice search so it is ideal to integrate the voice search plugin into their online shop.
Moreover, this voice search is also optimized by SEO. Although, voice search can be useful to get a higher ranking on SERP. So when you add keywords and SEOP requirements, make sure that you consider the SEO and optimize it as per that.
Magento PWA
Magento 2 has many features to offer its users to make your eCommerce store more productive and functional. Certainly, Magento 2 offers a PWA option which means a Progressive Web App that can be useful to convert a customer who has started a buyer journey at one device and ended at another. In other words, this is a great solution to make a customer experience more reliable and faster.
Building and maintaining a native app is costly. Mostly, online users who are loyal to brands can install it except that it is not worth it. Therefore, Magento 2 PWA came up as a standard solution. Convert your Magento 2 store into a fully functional PWA and let your customers experience the new and advanced technology.
Live Streaming
Currently, Live streaming is the best way to grab customers' attention toward your brand. Particularly when eCommerce stores are utilizing the maximum capacity of Video Marketing then live streaming is the best choice. Moreover, live streaming is a better choice to engage and interact with your customers. Likewise, Live Streaming permits you to make a sensation of inclusivity with clients and get better viewer consistency standards.
Mobile-first followed by Desktop
Most people are preferring smartphones compare to laptops for online shopping. Even, research says that traffic on eCommerce websites is coming more from mobile devices compared to desktops and tablets. Mobile is a convenient way and comes up with light content and you can use it anywhere anytime compare to desktops and laptops. That's why people mostly browse on their mobile phones. Even though most youngsters prefer mobile phones for shopping. So it is ideal to make your Magento 2 website responsive so that people can access it on their mobile phones too.
Live chat and Automations
LIve chat or chatbot is a great way to engage your customer with your website. You can solve customers' problems at a time and can improve customer conversation rates. Integrate eCommerce automation with your Magento 2 website to enhance store functionality. Ecommerce automation includes different, processors, software, and artificial intelligence.
Video Content
When you are selling something online, you should take care of customers more. However, engaging your customer with your product is mandatory for your business growth. You can create product content in text and image, but video content can be more effective than that. You can display how your product work, product features, multiple usages,s and many more. Moreover, you can also market your product via videos, tutorials, etc. Video content is also one of the factors that can attract your customer to your brand by adding some human touch and making a short and productive video.
Product visualization: Virtual Reality and Augmented Reality
Virtual Reality and Augmented Reality are way better to make your Magento 2 store more advanced and functional. AR and VR offer the eCommerce business the next level of product visualization. By using AR and VR you can display your product in 3D view to attract your customer towards your product. It gives your product visualization to a next and advanced level. Allow your Magento 2 store by adding a 3D product view for Magento 2 extension.
Final Wordings
Different factors of eCommerce can make your store more advanced. But here we have listed Ecommerce trends that add value to your Magento 2 store. Further, there are a lot of features that Magento 2 offers to make eCommerce store owners work easily, implement that too. Previously, we were using offline stores to fulfill our requirements but now online shopping is more reliable for us. Therefore it is important to add value to your Magento 2 stores with the latest eCommerce trends.
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