Content Is King!
Why Do You Still Need Great Content In 2022?
You can't skip creating great content if you want to be successful in marketing your products or services.
Check this!
Content is a very powerful asset if you use it well. A blog can be a great marketing mechanism for your eCommerce website.
Most eCommerce businesses nowadays implement SEO, SMM, and paid advertising to attract consumers to their online stores.
However, the most cost-effective way to boost online visibility is to write a blog.
Maintaining a blog on your website is something that, at first you will think that it is a lot of work. But let us tell you, it is definitely worth your time.
You just have to come up with unique, trendy, and new ideas for your eCommerce blog.
Now you must be thinking about what to write and how to write, right?
Don't worry! You are not alone.
This article is definitely to help you decide on blog topics and how to write effective ones to gain customer attention.
Try the following ideas for your business blogs
Seasonal Business Blogs
Every season brings the opportunity to write fresh content for your viewers. In other words, write exactly what they are searching for based on the current season.
For instance, in the summer most people search for sunscreen products, in the monsoon, people look for umbrellas & raincoats, in winter people search for winter coats and sweaters and related things.
Other than that many festivals are there too. Write about Christmas, Easter, Black Friday, New year, Diwali, and so on.
So use such time and provide what they are looking for.
Current Industry News and Trends
Customers always look forward to reading about new and trendsetter news. Give them news related to current affairs going in the eCommerce industry, trending products, offers, stocks, and many more.
The main benefit is they will interact with the blog about the news and trends to give their opinion.
Ask their point of view on particular topics.
Sometimes it is better to talk about your surroundings rather than just your products.
Tip: Use numbers in your blog topics and statistics in blog content about the market news.
Include Questions
Questions posts not only help to solve customers' common problems, but also boost your search rankings.
Customers have many questions, you don't know everything that they doubt. So better to ask them and know from them directly.
In addition, answering commonly asked questions in your blog articles is one of the best ways to help solve problems your customer is having with products in your store or other products.
Lastly, the ultimate goal is to guide them, solve, and ask about their problems.
How-To's (Tutorials)
The most effective blog type of all types. 90% of people search for "How to" all the time, if you believe it or not.
Show them what they are looking for.
Moreover, "How to" blogs are more effective because it does not include direct selling or promotion. Instead, it includes solutions to customers' problems and that's what they look for in an article.
Every business has something to educate and teach its customers. Start writing about it and share it with them.
Round-Up Blog
These are informative & useful blog posts for customers. Such as giving a number of tips, listing out benefits, providing a list of useful tools, and many more.
Round Up's are also a popular type of blog as they provide useful content to your customers.
In other words, it is a "List" type of blog post.
Product-Based Articles
This type of blog is a perfect place to share stories about your products but not for direct selling.
Write about your product indirectly, show them usage of your products, solve their issues regarding products, tell them why to use your products, add photos, and much more.
Show them why should they buy your products/services instead of selling them directly.
You can also educate them about your new launches and best-selling products.
In Conclusion
Remember, everyone can write a blog.
Make sure that you do enough study about how to write effective blogs and then work on it.
Moreover, content creation is the keystone for engaging more customers with your brand and it should be part of your eCommerce SEO strategy.
Lastly, stop thinking & start writing your blog today!
Do you need help getting a blog set up or with content creation for your eCommerce store?
Contact Us.
Validate your login
Sign In
Create New Account