How to increase SEO of your Magento store

We all try to get more traffic on the website. People will go to the first website which appears on the search result. It really doesn't matter what you are selling, the customer will search for the product or service from electronics to software service like yours on the search engine. But compare to thousands of product listings, SEO is more simple to implement. Moreover, Magento is the most suitable platform for any eCommerce store around the world. Magento 2 provides a facility to achieve SEO goals. You can set up google analytics for your Magento store. We all find new and unique ways to drive more traffic toward the website. Therefore, we have created a list of Magento SEO tips for how to increase SEO of your Magento store.

Email marketing is also one of the factors that can be helpful to increase your sales. However, it is really important to choose the right email marketing software like GetResponse, Sendinblue, and others. Choose the right option to improve your brand revenue.

How to increase SEO of your Magento store

You can try and implement these ways to improve your SEO rankings. Moreover, it will also help you to drive more organic traffic to your website.

1. Focus on the SEO-friendly URL

Search engine optimization focuses on the URL structure of the website. That's Magento suggests using the following URL structure of your website pages.

Product page: website.com/category-sub-category/product-name/

Category page: website.com/category/

Sub-category page: website.com/category/sub-category/

But, when you have a large product catalog, you can choose the flat URL structure. For example: website.com/product-name/. Go to store > Configuration > Catalog > Search Engine Optimization and click no to Use Categories Path for Product URLs and select Yes in the Use Canonical Link Meta Tag for Categories. Moreover, check that you are using the optimal URL structure.

2. Your content should be unique

Your website content should be unique. Because, when google analytics finds duplicate content, they penalized it. Nobody likes to copy someone. We all try to use original and unique content. However, sometimes it may happen that some URLs have the same content. We have seen this in most eCommerce websites as they are having multiple items with similar functionalities. Therefore somewhere the content can be the same. This will result in your website rank got down and moreover, Google might not consider your site in the first index place.

3. Add relevant keywords

Keywords are always important when you start implementing SEO in your Magento store. When many people search for something, the search engine will check the keywords and according to that, it will display the results. Relevant keywords are helps to guide the content creation and optimize their web pages as a feature of their SEO. Mostly, these SEO keywords can be useful to create content for your targeted audience. Moreover, it helps to improve the google search engine rankings to understand what the webpage content is about.

Whenever you adjust your content and optimization to the words, points, items, and services your interest group is searching for, you have a superior possibility of appearing in the search indexed. Additionally. try to add more relevant keywords to your content to drive more qualified traffic to your website.

4. Optimize Meta Tags

Meta tags include the title and meta description for that specific webpage. Certainly, it has an impact on the click-through rate and search engine ranking that you get on the search engine results pages (SERP). Thus, it is difficult to optimize the meta tags. The misuse of meta tags can result in your eCommerce website review.

Moreover, the title tags handle the clickable link of your web page shown on SERPs and it must be 50-60 characters long. On the other hand, the meta description should be around 160 characters long including spaces. This description will help to grab people's attention to drive more organic traffic to your website. In Magento 2 you can set this as per product, Go to Catalog > Product > Edit (choose the product) > Search Engine Optimization. Add some unique and relevant content for each web page to lead the better SEO performance.

5. Use canonical tags

Canonical tags are generally used to avoid the penalty of google for duplicate content. To avoid this, use the canonical tag to mark the duplicate pages of the specific page. This will be working as all the duplicate pages will be considered as a link to the canonical type of the page. You can do this in your Magento store by login into your store then, go to Stores > Configuration > Catalog > Search Engine Optimization. Here, select Yes in the Use Canonical Link Meta Tags for both Categories and Products.

6. Increase your site speed

The speed of your site depends on the server. The space in your server can also affect your site load speed. However, there are many servers available in the market for Magento such as hostinger, nexcess, etc. You can choose the best server out of that. Moreover, use CDN(Content Delivery Network) to improve your website's speed. CDN supplies website content from the server which is not visible to the visitors. Additionally, increase your website speed by merging and minimizing the javascript and CSS files which takes a lot of time to load the site.

7. Optimise the Images

Google is also considering image search. Surprisingly, 26.79% of online searches are made from google images. Hence, it is important to focus on the images that you display on your website. But we know that it is still not so easy to generate organic traffic through image search. Thus, there are some ways to increase image SEO. Firstly, set the relevant or descriptive files' names to your images to make it clear what is those images are for.

Secondly, do not forget to set the alt tag to your images. Alt tag helps you to display the text to the visitor when their browser doesn't support to display actual image for some reason. Additionally, ensure that you always compress high-quality images. Because hosting or displaying a lot of high-quality images can result in your slowing down your website's speed.

7. Improve Internal Linking Structure

Internal linking is something that can help you to get a higher ranking on the search engine. This will help you to expand the link equity between the different pages of your site. When you have a perfect internal linking structure you can help search engines to have an easy time crawling on your website and make it understand the hierarchical structure of the site. Moreover, this simplified navigation can be helpful to improve the overall user experience. To configure this internal linking structure to your Magento 2 store, Go to Catalog > Products > select a product then, go to Related Products, Up-Sells and Cross-Sells > Related Products > Add related products.

You should always try to add an internal link when you create any new web page. By using the Related Product feature you can automatically set more internal links to your website.

9. Add schema markup

Schema markup will help you to expand your website's rank in the search engine results. Moreover, it is also useful to improve the click-through rates of SERP. In other words, schema markup ids kin of microdata which helps search engines to organize the information. Add schema markup to the website to display more information about your product on the SERPs such as price, reviews, images, and quantity. You can implement schema markup through SEO plugins available in the market.

10. Use Magento SEO Extensions

To make your website SEO-friendly use some extensions available in the market for Magento. These Magento plugins can be helpful to improve the website's SEO and search engine ranking. Here are some suggestions for Magento SEO extensions.

  • SEO Toolkit
  • ReadSEO
  • SEO suite ultimate

Above listed extensions are the most popular ones to make improve the site SEO. However, there are many different organizations that provide SEO services for your website such as Milople's SEO service can be the best choice for your company site.

Conclusion

The above-listed SEO fundamentals can help you to rank your website in the google search. This is all about How to increase SEO of your Magento store. Implement all the points listed here to generate more traffic to your Magento store. Organic traffic is one of the factors that increase sales and engage the consumer with your website or product.