According to Shopify’s statistics, size of e-commerce was $2.3 trillion in 2017 and will touch $2.8 trillion in 2018. Artificial Intelligence, Augmented & Virtual realities and Personalization are going to lead the growth. Here are some of the examples of how companies succeeded by using the trending technologies. You can implement these technologies into your business as well in order to earn larger share of the pie.
Search with visual content
TWIGGLE is a company that makes e-commerce search engines to think the way humans do. In most of the cases customers are not satisfied as the search results are often irrelevant. To overcome this problem, twiggle introduced natural language processing to improve the search experience.
Another company that is working on the same domain is US based CLARIFAI. Its software is ‘artificial intelligence with vision’. It accredits stores to develop advanced image and video recognition for customer centric experience. Experience the demo at https://www.clarifai.com/demo
Provide exact and accurate products
IBM’s AI solution called Watson enables the facility to understand the mentality of customers through a question “when and where will you use this product?” And hence shows the perfect results of the product.
‘The North Face’ is a large e commerce retailer which is a step ahead in using AI (IBM’s Watson) and creating an efficient sales process. Click on the link below to find the way in which AI changed the sales process of ‘The North Face’.
Recommend the perfect product
E-commerce giants like Amazon, e-bay, netflix also come under the same category on providing more personalized recommendations to their customers based on their preferences.
Make personalization easy
Most popular application of AR is ‘Pokémon Go’ in which you can find Pokémons right in front of you as they exist for real. Recently, Snapchat introduced a new feature of AR to attract its customers.
Here is AR in e-commerce to make the shopping experience more personalized for your customers by providing some tools which help to look themselves in various outfits. You can see a level of personalization that will increase online sales.
Presently, there are some businesses which use this technology and the top 5 of it are
5. Tap Painter
Sephora is an online store which sell cosmetics. It creates an opportunity to women to experiment with different looks while making it as easy as hovering a mouse.
For more details about Sephora, visit https://www.sephora.com/
Amikasa is the best example of augmented reality e commerce app which enables its customers to build their own dream house using furniture of real brands. Meanwhile, IKEA provides the facility of finding great recipes using the ingredients present on the kitchen table.
Quiver is a great 3D augmented reality app. It helps to download and color the images. Once coloring is completed you can use the quiver app to bring the image to life. Download app from http://www.quivervision.com/
Tap painter is an AR based app that helps in taking decision of which color to be painted on walls from millions of color combinations available in the app. You can choose different colors to different walls to see the preview before executing. Want tap painter? Go to http://tappainter.com/
Immerse your customer in what reality is
Virtual reality is an immersion and there are ways to immerse your customers on your website.
In early April 2016, Shopify modeled some of its prototype virtual reality technologies and no sooner it released its first ever VR app ‘Thread Studio’ for windows in September.In May, e-bay announced its VR department store with Myer. You can check the model in the below link.
Shoppers can browse an online store by looking around instead of clicking on the links. The best part of it is that the customers can do it from anywhere.
Let your bot answer everything
Most of the businesses, especially start-ups and beginners which run customer support conversation in person, should be very thankful for automation that help them in handling several conversations with their customers at a time. Automation of customer support system will be more productive and cost-effective and hence the chat bots are created.
Amazon has made its bot called ‘Alexa’ which works on the basis of AI. If we ask “Alexa! I want sneakers”, it shows the results and we can select the type we want. Alexa is considered as a success because there is an abrupt raise in the online sales of amazon after introducing it. Its success becomes the main reason to make Alexa even smarter.
If you want your store to be filled with the trending technologies of e-commerce then here is our support for you.